Risk Less Live More

For an anti-gambling awareness campaign, I developed the concept "RISK LESS, LIVE MORE" — a bold, empowering message aimed at encouraging people to rethink the consequences of gambling. I crafted the visual identity around strong, minimal typography and imagery to evoke emotion and clarity. After designing the core campaign elements, I created real-world mockups to show how the message would appear across public spaces including bus stop posters, billboard ads, and digital signage ensuring the campaign was adaptable, eye-catching, and effective in grabbing attention in everyday environments.